News & Blogs

Boost Launches the Vertical Game


According to a recent study by McKinsey’s, nearly three quarters of top-ranking Managed Service Providers have a vertical-centric Go-To-Market strategy. 

It’s no surprise that vertical-specific sales & marketing motions are good for business as the more tailored the proposition, message, and engagement strategy is, the more relevant it will be.

It is for this reason, and due to customer demand, that Boost Training, a division of Boost Technology Group, is pleased to announce the launch of The Vertical Game (learn more here).

The Vertical Game.png

The Vertical Game takes place over 1 day and has been developed to help Tech Sales & Marketing teams:

  • Understand WHY being vertically-capable is good for them and good for business;
  • Have a framework to help them keep up to date with their chosen vertical industries;
  • Check their capability to be vertically self-sufficient

Boost’s Managing Director explains, “Many of our tech clients already have effective vertical Go-To-Market strategies that are paying dividends so this announcement will hopefully go some way to helping those that are not quite on the journey yet to fast track their investment in this value-enhancing strategy.

It’s not just our clients that are telling us a vertical-strategy is good for business as in recent months there have been several high level industry commentators underscoring the positive impact they have on improved business performance, none less so than Microsoft’s Executive Vice President Worldwide Commercial business, Judson Althoff.

We are excited to launch The Vertical Game, which is the one of several game-based sales & marketing training programmes we have developed.  Watch this space for more near-future announcements.”


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