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Whitespace Awareness Week. Day 3: Tech Talk

Having the right technology solutions can dramatically improve the impact a whitespace strategy has.

When reviewing whitespace-related technology, there are two areas to consider:

Firstly, it’s important to consider implementing a business intelligence-led solution that enables customer activities and purchases to be tracked and mined.  A solution like Oracle NetSuite ( is a turnkey single-platform solution that brings together a customer relationship management system, an accounting system, and much more – all in one place.  Due to the connectivity between the various modules, data to be mined effortlessly and insight-based decisions can to be made quickly.

Secondly, it’s important to consider implementing a solution that enables salespeople to collaborate with their key customers.  A solution like Client Share is ideal for this ( as it allows for multi-stakeholders from each side (buyers and sellers) to communicate, share ideas, and keep up to date.

David Turner, Oracle NetSuite, Senior Marketing Director, EMEA, and James Ward, Client Share CEO, will be on the panel at our whitespace webinar on 28th March.  To book your place NOW click here -

To learn more about developing a whitespace strategy, visit or contact us.

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