News & Blogs

As part of our campaign to raise awareness of the profitable growth opportunity for Resellers (MSPs, SI etc) associated with selling more products and services to their existing customers rather than predominately following a new-business strategy, we canvassed the views of Vendors, Distributors and Service Providers right across the tech industry. Here’s what they had to say.

If you are looking for help designing and implementing a whitespace sales and marketing strategy, you can engage with us in two ways.

For a whitespace strategy to work well, the sales team need to understand how to operate strategically. To achieve this, it’s advisable to implement an effective sales training programme that address three areas.

Having the right technology solutions can dramatically improve the impact a whitespace strategy has. When reviewing whitespace-related technology, there are two areas to consider.

The best way to increase whitespace sales is to connect groups of products and services together in a logical sequence. For example, if a customer buys Office 365, there is a very high chance they will also need adoption/training/change management services.

As part of our whitespace awareness campaign, we are holding an exclusive webinar on Thursday 28 March 10.00 that will give attendees an insight into why and how they should implement a whitespace sales and marketing strategy.

Implementing a whitespace strategy presents a material profitable growth opportunity for Resellers, MSP, SIs, Distributors and Vendors.To kick start the process and to help valid the strategy it’s a good idea to size the opportunity.

To help raise awareness of the low cost and high impact opportunity associated with implementing a whitespace sales & marketing strategy, we are today announcing the launch of the first ever “Whitespace Awareness Week”.

Whitespace, otherwise known as “Opportunity gaps”, is the identification of products or services in a VAR’s/MSP’s portfolio that have not been sold to a customer, so selling into it has many benefits.

Microsoft’s Ignite tour came to London on 26 and 27 February, and Boost Technology Group were in attendance for day two of the event. This 2-day extravaganza brings together a broad range of Microsoft Partners as well as tech professionals to share the latest news, trends and insights in the world of cloud development, data, IT and business intelligence.