Value proposition and Product design

A relevant and compelling value proposition can help reduce sales cycles and boost profits.

A compelling value proposition can help you:

  • Improve your profitable revenue annuity;
  • Improve your profitable revenue growth; and
  • Reduce your sales cycles.

By working together, we can make your overarching proposition more relevant, compelling, profitable, easier to buy and/or easier to subscribe to.


Plus, we can help you capture the imagination and attention of your end user target customer audience, thereby reducing your time-to-value and improving your profitable annuity streams, and your profitable market share.

An actionable report detailing:

  • The strategic objectives of your business;
  • What strategic value a new proposition needs to deliver;
  • What a high-level enhanced proposition should look like;
  • What a typical customer journey (and wider customer experience) should look like;
  • A graphical 1-page design of your enhanced value proposition; and
  • A high-level action plan, detailing what needs to be done, by whom, and by when.

Note: Initial exploratory meeting is FOC


Featured resource:

CRN Article - JAR to VAR

Fewer resellers today are adapting their business models at the rate they need to - affecting their relevance and business performance.  This paper looks at the importance of reinvention and examines the challenges to overcome and how to overcome them.

  Click to download

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